Strategic management is the application of strategic thinking to organisational leadership. It determines mission, vision, values, goals, objectives, roles and responsibilities, timelines and priorities. Strategic thinking is used to define organisational purpose, understand the forces that affect or impede fulfilment of that purpose and develop creative but realistic responses to those forces. This underpins our approach to business planning.
In undertaking strategic planning several processes must happen in concert with each other to achieve the desired result. This involves the use of a range of strategic planning tools and leads to the identification of key issues, success factors and strategic objectives. A strategic plan is ultimately no more, and no less, than a set of decisions about what to do, why to do it, and how to do it. It is critical that strategic planning is supported by detailed operational planning, to ensure strategies are implemented through a defined set of activities to achieve effective and measurable outcomes.
With key strengths in tourism and a detailed understanding of the challenges of developing effective tourism strategies in regional Australia, Balfour Consulting has had particular success in applying strategic thinking to the development of highly effective tourism strategies and tourism plans to meet the needs of Australia's regional destinations.
No matter what the organisation, there is little variation in the basic processes required to develop an effective business or strategic plan. However, as each organisation has different needs, operational requirements organisational style and culture, no two plans are the same. At Balfour Consulting, we do not take a formulaic approach to planning, but specifically tailor each aspect of the planning process to meet the individual needs and character of the client organisation.