So many organisations know what they want to say and to whom they want to say it, yet fail in attempting to bring the two together. At an organisational level, effective communications are based on properly developed strategies aimed at achieving clearly defined objectives. At a marketing level, communications are part of the news, not the commercial, and are therefore a critical part of the marketing mix as they lend third-party credibility to your message.
Balfour Consulting will develop a communications program based on your organisational objectives and tailored to meet your specific needs, from a single product launch to an ongoing program of community relations or issues management. We believe a good communications program is an invaluable tool in reinforcing and communicating your key messages, organisational image or product benefits in the marketplace.
The marketplace may include the media, the public, special interest groups, your employees, partner organisations, government or other identified target audiences. Balfour Consulting will ensure that your communications program works in concert with your advertising/marketing program to increase the impact and increase the benefits.
Communications planning is an essential part of awareness campaigns, attitudinal programs, community consultation and crisis management, as well as government, employee and media relations programs. Balfour Consulting has extensive hands-on experience in these areas, as well as in community and stakeholder consultation.