Our Services

The core services offered by Balfour Consulting Pty Ltd are strategic planning, business planning, strategic communications (including community consultation and public relations) and marketing.

Within the framework of our core services we offer supporting services, including market and social research, issues management/crisis management, customer relationship marketing, project management, direct marketing, web marketing, copywriting and the development of collateral materials.

With a network of associate consultants across Australia, Balfour Consulting has the capacity to develop effective project teams accessing high level expertise and delivering quality results at costs well under those charged by large consulting firms based in capital cities.

Most importantly, all work undertaken by Balfour Consulting is handled by skilled and experienced senior consultants. We do not employ "Account Executives" or any other form of junior and we do not pass work off to individuals who are not sufficiantly experienced to complete the task.

Strategic Planning

Balfour Consulting bases its strategic planning process on applying logic and creativity to the results of carefully undertaken research and analysis. We deliver strategic planning solutions that are easily understood and, more importantly, easily implemented.

Business Planning

Within any organisation, developing an effective business planning process requires detailed understanding of the organisation's unique internal and external operating environments while developing strategies and associated implementation activities that reflect this individuality and are tailored to specific operational needs. There are no neat formulas and one size doesn't fit all!

Strategic Communications & Public Relations

We believe a properly developed strategic communications program is an invaluable tool in communicating your organisation's identity (brand) and reinforcing audience perceptions. In turn, this strengthens understanding of the benefits you deliver to your clients, stakeholders and the community.

Marketing

How you position your organisation with its audience - its brand identity - is ultimately shaped by a combination of internal and external perceptions. We believe that understanding these perceptions and manifesting that understanding in a focused and accountable plan is what separates true market leaders from mere followers.

"Marketing is the whole of the business from the customer point of view."

- Peter Drucker

Community Consultation, Community Engagement & Public Participation

More than ever, community organisations and private companies must clearly understand community wants and needs and develop effective strategies to meet these, while at the same time achieving corporate or organisational goals. It is also important to ensure true public participation if you want to deliver community acceptance (buy-in).

"The best way I know to win an argument is to start by being in the right."

- Lord Hailsham

Market & Social Research

We believe that research is the rock on which all successful strategic planning and marketing activities are built. Without effective research, you will find yourself making decisions based on educated guesswork rather than real knowledge.

"The cost of good research is never as expensive as the cost of ignorance."

- Anonymous